Sharing stories about coffee, stories, and stoke
One of the exciting projects we’re working on is providing co-branded coffee with a few different brands, from clothing and apparel brands to bike shops to non-profit trail-building groups and more. As we’ve been developing this program, we realized that more and more brands are interested. So how does it work?
Welcome to the Summer issue of LOAM Zine!
Developing this little zine has become a fun and creative project. I’m debating whether to turn it in to print. Maybe someday. Until then, it’s a unique free gift to give away. So what can you expect in this latest quarterly issue?
For all of its criticisms, social media is a lot of fun. How many things have we learned or discovered by mindlessly scrolling through Reels or TikTok? Having plumbing issues? Need lawn care help? Want to find new life hacks for almost anything? There’s a funny video out there that will help you. The same goes with coffee and finding new ways and places to brew coffee … including in (or on) a Stanley Classic lunch box.
Riding the Sync’r the past couple of weeks reminded me that bikes don’t make me happy, but getting out and riding does. Sure, I know there’s a difference between a $750 bike and a $9,000. But since I’m not clearing 30-foot gaps or racing on the EWS circuit, why do I think I need some hot commodity of a high-end bike? It certainly won’t make me happier, nor mean I enjoy riding more. No, this is not some anti-consumerism rant. Instead, it’s a reminder of the fun we can have out on the trail regardless of what kind of bike we have … even if it’s a budget bike.
It has been an absolute blast rebuilding the Loam Coffee brand. Sure, updating the website and growing engagement and followers on social media is the easy part (and so much fun). That means more conversations and new relationships that turn into friendships. Adding new coffee offerings and merch is also thoroughly enjoyable. Rebooting the Loam Ambassador Program means more people are connected to the Loam Family. So what is next for Loam Coffee?
Coffee is an agricultural product. More than that, the coffee “bean” isn’t actually even a bean. It’s a seed from a coffee cherry. Like anything in agriculture, there are various growing seasons depending on the location. Therefore, when sourcing green coffee, we rotate through different coffee based on what is available and from where. That is why I’m excited to share our latest coffee offerings with you.
