Sharing stories about coffee, stories, and stoke
Every now and then, I receive questions about Loam Coffee as to who we are and what we’re about. Just yesterday, I met up with a couple of graphic designers, and I was sharing a bit about Loam Coffee. More than that, I mentioned that as a brand, I see ourselves more in the bike or outdoor industry than coffee which is probably odd to admit. Meaning, I see Loam Coffee as a lifestyle coffee brand within the bike industry.
The best part by far of taking Loam Coffee back over has been reconnecting with many of you. I continue to receive emails and DMs from many customers and ambassadors whom I’ve not chatted with in several years. There’s a lot of excitement again about Loam Coffee. At the same time, I understand I have a long road ahead to rebuild or renew trust …
Yep, you heard it. We’re rebooting the Loam Coffee Ambassador Program. Hopefully, this reboot is better than most modern-day reboots … White Men Can’t Jump, Space Jam, Red Dawn, and more. Most of the time, we inwardly cringe when we hear the word “reboot.” I even heard talks of rebooting the Twilight series … criminal.
But rebooting the Loam Coffee Ambassador Program?
At Loam Coffee, we’ve always supported trail building in small ways behind the scenes. Most of the time, that involved sending coffee to work parties for trail builders to enjoy. Other times we’d send bags of coffee to be raffled off for fundraisers for trail projects. We also support a small non-profit trail building organization monthly. But now that Loam Coffee and Trail Builder Magazine are figuratively under the same roof, we’re leaning into this more.
I’m excited to announce the release of our Spring 2023 LOAM Zine. Yes, our own little digital magazine. Who knows, maybe someday I’ll make this a print zine, but for now, it’s digital-only. It’s only fitting, too, since one of the articles talks about now having two brands under the same roof … Loam Coffee and Trail Builder Magazine. What does that mean going forward?
Taking over Loam Coffee on paper was easy. Reconnecting with many of you has been meaningful and a lot of fun. Even putting in the work on Instagram is already moving things forward and back on an upward trajectory. There is all the tedious admin work that’s been taking a while to sort through and create systems. Oh, but then there’s coffee.
