Sharing stories about coffee, stories, and stoke
It has been an absolute blast rebuilding the Loam Coffee brand. Sure, updating the website and growing engagement and followers on social media is the easy part (and so much fun). That means more conversations and new relationships that turn into friendships. Adding new coffee offerings and merch is also thoroughly enjoyable. Rebooting the Loam Ambassador Program means more people are connected to the Loam Family. So what is next for Loam Coffee?
Coffee is an agricultural product. More than that, the coffee “bean” isn’t actually even a bean. It’s a seed from a coffee cherry. Like anything in agriculture, there are various growing seasons depending on the location. Therefore, when sourcing green coffee, we rotate through different coffee based on what is available and from where. That is why I’m excited to share our latest coffee offerings with you.
Every now and then, I receive questions about Loam Coffee as to who we are and what we’re about. Just yesterday, I met up with a couple of graphic designers, and I was sharing a bit about Loam Coffee. More than that, I mentioned that as a brand, I see ourselves more in the bike or outdoor industry than coffee which is probably odd to admit. Meaning, I see Loam Coffee as a lifestyle coffee brand within the bike industry.
The best part by far of taking Loam Coffee back over has been reconnecting with many of you. I continue to receive emails and DMs from many customers and ambassadors whom I’ve not chatted with in several years. There’s a lot of excitement again about Loam Coffee. At the same time, I understand I have a long road ahead to rebuild or renew trust …
Yep, you heard it. We’re rebooting the Loam Coffee Ambassador Program. Hopefully, this reboot is better than most modern-day reboots … White Men Can’t Jump, Space Jam, Red Dawn, and more. Most of the time, we inwardly cringe when we hear the word “reboot.” I even heard talks of rebooting the Twilight series … criminal.
But rebooting the Loam Coffee Ambassador Program?
At Loam Coffee, we’ve always supported trail building in small ways behind the scenes. Most of the time, that involved sending coffee to work parties for trail builders to enjoy. Other times we’d send bags of coffee to be raffled off for fundraisers for trail projects. We also support a small non-profit trail building organization monthly. But now that Loam Coffee and Trail Builder Magazine are figuratively under the same roof, we’re leaning into this more.
