Sharing stories about coffee, stories, and stoke
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Coffee
One of the exciting projects we’re working on is providing co-branded coffee with a few different brands, from clothing and apparel brands to bike shops to non-profit trail-building groups and more. As we’ve been developing this program, we realized that more and more brands are interested. So how does it work?
Coffee is an agricultural product. More than that, the coffee “bean” isn’t actually even a bean. It’s a seed from a coffee cherry. Like anything in agriculture, there are various growing seasons depending on the location. Therefore, when sourcing green coffee, we rotate through different coffee based on what is available and from where. That is why I’m excited to share our latest coffee offerings with you.
Taking over Loam Coffee on paper was easy. Reconnecting with many of you has been meaningful and a lot of fun. Even putting in the work on Instagram is already moving things forward and back on an upward trajectory. There is all the tedious admin work that’s been taking a while to sort through and create systems. Oh, but then there’s coffee.
