Sharing stories and adventures about all things coffee, stories, and stoke
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brand
It’s been just over six months since I took back ownership of Loam Coffee. I was reflecting on it this past weekend. I kept thinking, “Wow, I’m so busy this fall. Why wasn’t life this hectic last year? Oh yeah, it’s because I have Loam Coffee back.” As I shared from the get-go when I reacquired Loam Coffee, I’m committed to being more transparent as I rebuild the brand and even bring you along the journey. So, what have the past six months been like? What have I learned? What’s new?
Every now and then, I receive questions about Loam Coffee as to who we are and what we’re about. Just yesterday, I met up with a couple of graphic designers, and I was sharing a bit about Loam Coffee. More than that, I mentioned that as a brand, I see ourselves more in the bike or outdoor industry than coffee which is probably odd to admit. Meaning, I see Loam Coffee as a lifestyle coffee brand within the bike industry.
The best part by far of taking Loam Coffee back over has been reconnecting with many of you. I continue to receive emails and DMs from many customers and ambassadors whom I’ve not chatted with in several years. There’s a lot of excitement again about Loam Coffee. At the same time, I understand I have a long road ahead to rebuild or renew trust …
2019 was a big step forward as to living deeper into our vision, mission, and values. Also, it was a year leaning more into our brand and identity … who we are, who we’re here for, and where we’re going. As oddly as it sounds, we’re finding our voice and growing comfortable in our own skin as a company.
