Sharing stories about coffee, stories, and stoke
One of the questions I’ve been thinking about a lot lately is how much it costs to brew a good cup of coffee. Many who are not members of the specialty coffee nerd club (which I’m a member of) look in from the outside and are baffled that we won’t think twice about spending $150 on a gooseneck water kettle, $150 on a Bluetooth scale, $350 on a coffee grinder, and so on. Is all of that really necessary?
Taking it a step further, can I brew a good cup of coffee on a $20 Mr. Coffee drip brewer?
While the title of this article sounds like I'm about ready to pick a fight, let me explain. I'll share a story about serving coffee to those who are not coffee nerds.
Yeah, I said coffee nerds.
We … yes, "we," get all nerded out about coffee. Talking about how coffee is processed, the varietals, cupping, roast profiles, flavor notes, and so on really is a lot of fun. Like, A LOT. However, if our customer is the very tiny slice of coffee drinkers out there who actually nerd out about this, then we might as well be speaking an unintelligible language.
When I started Loam Coffee in 2015, I was only focused on roasting and selling bags of coffee. That was it. But things change. Businesses grow and evolve over time. Loam Coffee is going through an evolution right now.
Coffee. Photography. Why not bring them together?
Recently, Loam Coffee teamed up with Mudslinger Events to serve coffee at the Oregon 24-hour mountain bike race outside of Bend, Oregon. By the end, everyone was hot, sweaty, and exhausted, but at least there was coffee! Serving coffee to mountain bikers is special. It’s even more so when they’re slugging it out in a non-stop 24-hour race. Here’s what happened …
Want to win a 2lb bag of Loam Coffee? It's not just any 2lb bag; it's our Ethiopia Sidama Bombe coffee. The rules for the contest on how to win are easy. Here's how ...
Summer is in full swing around here. That includes coming through an obscene heat wave throughout the West. Warm temps and sunshine are great reminders that summer is upon us. Even more so, the Summer 2024 LOAM Zine is here! Here’s what you can expect in our latest FREE digital zine …
