Sharing stories about coffee, stories, and stoke
There are a lot of different angles one can take when writing about the Aeropress—those range from ease to functionality to taste to packability and more. For today, I want to highlight two … taste and packability. I’ll also explain why the Aeropress does reign supreme for bikepacking.
One of the fun challenges is to offer a wide variety of coffee to accommodate your tastes and interests. Coffee is one of those subjects where there are strong opinions about what is “good.” Some prefer dark roast, while others only drink light roast. Others like bright, fruity, and acidic coffees, while others prefer nutty, chocolatey, milder ones. Luckily, we’ve got you covered (except we only do light roasts).
I’m excited to bring our Brazil Salmo Natural to you.
In the midst of a frustrating past week dealing with a stolen and now recovered van, there has been a huge bright spot … YOU! Sure, the van thing was annoying, but it’s not the end of the world. The best part of this whole experience is seeing how so many of you care. Many of you reached out to me because you even wanted to give to help fix up Nacho the Van. That was genuinely humbling. Thank you. I am grateful for you.
Now, who wants to win a bag of coffee?
It certainly has been a week of ups and downs around here. First, Nacho the Van was stolen last Wednesday night/Thursday morning. While there was a lot of uncertainty that we’d ever see Nacho again, we received a call from Portland Police that they had found it Sunday night. But that’s not the end of the story …
If there’s a bullseye to the target audience for Loam Coffee, unashamedly, it would be mountain bikers. But that’s just the bullseye, as other concentric circles make up a target AND a target audience for Loam Coffee. That includes … gravel riders, bikepackers, hikers, kayakers, rock climbers, and more. Which one are you?
Black Friday sales are contentious. As customers, we’re all looking out for them. And why not? But then, there’s a massive cultural pushback to the over-the-top consumerism that this day is known for. The question we then wrestle with is … should we offer a sale or no sale?
