Black Friday sales are contentious. As customers, we’re all looking out for them. And why not? But then, there’s a massive cultural pushback to the over-the-top consumerism that this day is known for. The question we then wrestle with is … should we offer a sale or no sale?
Our vote: S-A-L-E.
Yep, we’re offering a Black Friday sale. But there’s more to it. First, we’re kicking a deal over to you not just for Black Friday, but for the whole week starting today. Why? Since we ship our coffee, we’re not concerned with people camping out front of our roastery all night in hopes of scoring a better deal (and a 52” flat-panel TV). Also, we’re throwing this sale at you NOW, so you don’t have to shop on Friday. Instead, we hope you’ll head out for a mountain bike ride, gravel ride, hike, or volunteer working on local trails.
Use the discount code BLACK for 25% off any coffee or apparel order. The sale ends Sunday night (Nov. 26) at 11:59pm PT.
And that brings us to our catch …
It’s not really a catch, as it is a contest.
Here’s how it works:
On Black Friday, go mountain biking, hiking, rock climbing, trail building, etc., or brew coffee (indoors or outdoors).
Take a photo (or video) of whatever you’re doing (mountain biking, brewing coffee, etc.) and post it on social media.
Tag us, whether on an Instagram post, Instagram Story, Facebook post, LinkedIn, tweet (do we still call them tweets?), Threads, etc.
We’ll select a winner and send you a FREE 10oz bag of one of our single-origin coffees.
That’s it! Sounds pretty fun, right?
We get the frustration with Black Friday. At the same time, as a business, we also recognize it is an essential day for small and big companies alike. While we’ll be outside on a two-wheeled adventure ourselves, we hope you’ll play along with our contest. Have yourself a grand adventure, and please tag us on social media to share with us what you’re doing on Friday.
