Sharing stories about coffee, stories, and stoke
If there’s a bullseye to the target audience for Loam Coffee, unashamedly, it would be mountain bikers. But that’s just the bullseye, as other concentric circles make up a target AND a target audience for Loam Coffee. That includes … gravel riders, bikepackers, hikers, kayakers, rock climbers, and more. Which one are you?
Black Friday sales are contentious. As customers, we’re all looking out for them. And why not? But then, there’s a massive cultural pushback to the over-the-top consumerism that this day is known for. The question we then wrestle with is … should we offer a sale or no sale?
If you were to describe what your favorite kind of coffee tastes like, how would you describe it? What descriptors would you use to explain it to someone? We’re rolling out two new coffees for this fall. These are both fun coffees, and we trust you will enjoy them. Here’s why …
When it comes to trail building and preferred beverages, there are only two options … (1) coffee before trail building and (2) beer after trail building. Who doesn’t love a hot cup of coffee on a cold, damp morning before heading into the woods for a day of digging? We've got you covered. In fact, we’re giving away a 2lb bag of our Trail Builder Blend coffee to YOU! Whether you’re a professional trail builder or lead a group of volunteer trail builders, here’s how to win a big bag of coffee.
THREE different ways to win …
While the first official day of fall was September 23, it didn’t begin feeling like fall until October. Well, at least around here. Leaves are changing colors and are already dropping to the ground. The warm, dry summer temps give way to cool and rainy days. Fall is here. That means it is time to roll out the Fall 2023 LOAM Zine.
It’s been just over six months since I took back ownership of Loam Coffee. I was reflecting on it this past weekend. I kept thinking, “Wow, I’m so busy this fall. Why wasn’t life this hectic last year? Oh yeah, it’s because I have Loam Coffee back.” As I shared from the get-go when I reacquired Loam Coffee, I’m committed to being more transparent as I rebuild the brand and even bring you along the journey. So, what have the past six months been like? What have I learned? What’s new?
