I love roasting coffee. It’s a mindful activity. At the same time, I use it as an opportunity to listen to podcasts and watch YouTube videos related to branding, marketing, and social media. One of my favorite people to read and listen to is Gary Vaynerchuk (known as Gary Vee). I watched several episodes yesterday while roasting where he was interviewed. Throughout the interview, he covered a wide variety of topics, from social media to marketing. But something he shared stopped me in my tracks …
2023 was a momentous year for me personally and for Loam Coffee. When I sold Loam back in 2020, I was excited and relieved. Those feelings slowly turned to mourning and loss. Therefore, when I reacquired Loam in March, I was ecstatic … and still am. As I reflect on 2023, I can’t help but feel a deep sense of gratitude and excitement for the future. Let me share why …
It’s been just over six months since I took back ownership of Loam Coffee. I was reflecting on it this past weekend. I kept thinking, “Wow, I’m so busy this fall. Why wasn’t life this hectic last year? Oh yeah, it’s because I have Loam Coffee back.” As I shared from the get-go when I reacquired Loam Coffee, I’m committed to being more transparent as I rebuild the brand and even bring you along the journey. So, what have the past six months been like? What have I learned? What’s new?
This week on social media, we’ve been sharing bits and pieces about what Loam Coffee is about. Yes, we are a coffee roasting company, and proudly so. Coffee is our love and passion. And yet, at the same time, we also are passionate about what coffee can do. This can be summed up as the “common good.” What exactly is that? Why does it matter to us here at Loam Coffee? Let me share with you …
