Sharing stories about coffee, stories, and stoke
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One of the exciting projects we’re working on is providing co-branded coffee with a few different brands, from clothing and apparel brands to bike shops to non-profit trail-building groups and more. As we’ve been developing this program, we realized that more and more brands are interested. So how does it work?
It has been an absolute blast rebuilding the Loam Coffee brand. Sure, updating the website and growing engagement and followers on social media is the easy part (and so much fun). That means more conversations and new relationships that turn into friendships. Adding new coffee offerings and merch is also thoroughly enjoyable. Rebooting the Loam Ambassador Program means more people are connected to the Loam Family. So what is next for Loam Coffee?
Coffee is an agricultural product. More than that, the coffee “bean” isn’t actually even a bean. It’s a seed from a coffee cherry. Like anything in agriculture, there are various growing seasons depending on the location. Therefore, when sourcing green coffee, we rotate through different coffee based on what is available and from where. That is why I’m excited to share our latest coffee offerings with you.
It’s been a week since I announced that I’m now at the helm of Loam Coffee. It’s been a touch over two weeks since that change took place. In the midst of it all, we had already planned a family trip to Santa Barbara, California. The timing actually couldn’t have been any better.
Let’s be honest … bike shops smell great. Those new tires, clothes, and gear give off an intoxicating smell. There’s probably something in those smells that triggers our brains to make irrational bike decisions. “No, I want 170mm of travel, not 130mm.” “Of course, upgrading to a carbon crankset makes sense.” However, another smell might be even more soul-stirring … coffee.
Believe it or not, brewing coffee at home is an adventure. Well, maybe not one that is perilous where we risk injury or getting lost. But it’s an adventure just the same. By definition, an adventure is an unusual and exciting, typically hazardous, experience or activity. Minus the hazardous part, brewing coffee at home is an exciting experience and activity.
