Sharing stories about coffee, stories, and stoke
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Coffee is meant to be fun. One of the drums that we constantly beat is the need to eschew or put off all pretenses and coffee snobbery. Besides, when you really think about it ... the coffee "bean" is really a seed and all we're doing is roasting it up, grinding it, pouring hot water over it, and then drinking this brown water that we call coffee. (ok, it's a bit more complicated than that)
Trails are powerful. They hold the keys to our imaginations, adventures, and memories. We talk about them ... our favorites, the ones that consistently push us past our comfort zones, those where we crashed and burned, and others that are simply perfect for time alone outdoors.
Every story has a beginning. Our personal stories are no different whether we grew up in the backwoods of obscurity or with an abundance of opportunities and privilege. Our stories define us and much of it was set in motion from our beginnings. Roots are important. They are part of our story. Loam Coffee's story is rooted in mountain biking. Ironically though, those roots are not from the douglas fir or other trees in the Pacific Northwest.
Loam Coffee Ambassador Cooper Quinn and Robin Munshaw of Wildland Media head out to drink coffee, shred, and film on the North Shore in North Vancouver, BC. Here is an edit of their day in the woods as well as some photos.
Coffee and mountain biking are similar on many fronts. Not that a bag of coffee is technologically complex like new Fox 36 FLOAT forks, but coffee is surprisingly one of the most complex things that we consume. However, as much as we love coffee and mountain biking they both have unfortunate parallels. They can be derided for their snobbery.
