Hey crew, this is Sean, founder and owner of Loam Coffee Roasters. Yesterday, I posted the question on social media, “What makes Loam unique?” I’m excited to share a bit more about this brand and, more importantly, why this matters to you.
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social enterprise
2023 was a momentous year for me personally and for Loam Coffee. When I sold Loam back in 2020, I was excited and relieved. Those feelings slowly turned to mourning and loss. Therefore, when I reacquired Loam in March, I was ecstatic … and still am. As I reflect on 2023, I can’t help but feel a deep sense of gratitude and excitement for the future. Let me share why …
This week on social media, we’ve been sharing bits and pieces about what Loam Coffee is about. Yes, we are a coffee roasting company, and proudly so. Coffee is our love and passion. And yet, at the same time, we also are passionate about what coffee can do. This can be summed up as the “common good.” What exactly is that? Why does it matter to us here at Loam Coffee? Let me share with you …
Every now and then, I receive questions about Loam Coffee as to who we are and what we’re about. Just yesterday, I met up with a couple of graphic designers, and I was sharing a bit about Loam Coffee. More than that, I mentioned that as a brand, I see ourselves more in the bike or outdoor industry than coffee which is probably odd to admit. Meaning, I see Loam Coffee as a lifestyle coffee brand within the bike industry.
2019 was a big step forward as to living deeper into our vision, mission, and values. Also, it was a year leaning more into our brand and identity … who we are, who we’re here for, and where we’re going. As oddly as it sounds, we’re finding our voice and growing comfortable in our own skin as a company.
