One of the most exciting parts of reacquiring Loam Coffee after three years away has been sharing the journey with you—not just re-engaging with the company but also planning for its growth. Since getting Loam back was unexpected, I feel like I’m playing with house money. There’s no rush. Instead, I’m focused on the long game: building and executing a thoughtful, sustainable plan.
So, what’s the plan?
It’s been just over six months since I took back ownership of Loam Coffee. I was reflecting on it this past weekend. I kept thinking, “Wow, I’m so busy this fall. Why wasn’t life this hectic last year? Oh yeah, it’s because I have Loam Coffee back.” As I shared from the get-go when I reacquired Loam Coffee, I’m committed to being more transparent as I rebuild the brand and even bring you along the journey. So, what have the past six months been like? What have I learned? What’s new?