Sharing stories and adventures about all things coffee, stories, and stoke
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Reflections
It was literally a year ago today that I was sitting in a coffee shop in Santa Barbara, California, with my journal and laptop open. Since I was on the coast, it seemed appropriate to listen to the Beach Fossils on Spotify. I sat there wide-eyed and excited. After selling Loam Coffee three years prior, it was mine again. I just got it back before hopping on a plane to attend a wedding in California. Now what?
The best part by far of taking Loam Coffee back over has been reconnecting with many of you. I continue to receive emails and DMs from many customers and ambassadors whom I’ve not chatted with in several years. There’s a lot of excitement again about Loam Coffee. At the same time, I understand I have a long road ahead to rebuild or renew trust …
Someone once quipped that being in a rut is like a coffin with the ends kicked out. Meaning, we’re stuck and it becomes soul-sucking. A slow plodding march to the grave. It can happen to anyone. We get in a groove, a routine, and before we know it we succumb to living in the monotony and mundaneness of the ordinary. Even the extraordinary can become ordinary without variety. That’s why pro racers need an off-season to rest (momentarily) and pursue other things that light their fires. We can’t be “on” 24/7 otherwise we’ll find ourselves in this rut … and we’re enveloped. Swallowed alive. The worst kind of death.
