When I roll up to a cycling race or event with Loam Coffee, I keep things simple. No towering espresso machines, no complicated drink menus—just me, hot water, fresh coffee, and a steady hand.
Don’t get me wrong—I have nothing against espresso machines. In fact, one day I hope to expand and add one to the setup. But for now, I’m intentionally keeping things minimal. There’s something about the simplicity of a pourover that just fits. It allows me to focus on quality, on the process, and—most importantly—on the people in front of me.
Why a Pourover?
A pourover isn’t just a way to make coffee; it’s a ritual. The steady pour, the bloom of fresh coffee, the patience it requires—it all brings out the best in each roast. And for me, it’s about more than just the end result.
Cycling is all about dialing things in. The right tire pressure. The right gearing. The right pace for the long haul. Brewing coffee isn’t much different. It’s about paying attention to the details, taking your time, and respecting the process.
Coffee and Conversation
One of the best things about making coffee this way is that it slows things down just enough to create space for conversation. As I pour, I get to hear stories from riders about their races, their bikes, and the wild rides that led them here. The process invites connection—it’s a moment to pause before heading back out onto the trail or road.
That’s why I love keeping it simple. It’s not just about making coffee. It’s about creating an experience, a moment of connection in the midst of the race-day chaos.
Join Me at the Next Race
I’ll be out there at the Rowena Roubaix on March 30 in The Dalles, brewing one cup at a time, making sure every pour is done right. No distractions. No shortcuts. Just good coffee, good people, and the shared love of the ride.
See you out there.
