Sharing stories and adventures about all things coffee, stories, and stoke
It is definitely that time of the year where many of you travel greater distances and embark on epic adventures. As temps consistently warm up (speaking from the PNW point of view) and we shift into summer mode many of you with jobs that keep you close to home Monday through Friday try and eke out travels on weekends, explore greater distances on long weekends, and use hard earned vacation time to push the boundaries even farther.
It never fails. At some point on a ride deep into the forest here in the Pacific Northwest my mind begins to wander ... and then play tricks on me. Every blackened tree stump becomes a bear and sounds have a way of being amplified beneath the tree canopy. Snap. Flutter. Foot steps. Rock tumbling.
I like to think of myself as a minimalist. In today's world that is a statement full of contradictions. I type this on my MacBook Pro while listening to my pop punk Spotify playlist while drinking a $3 cup of black coffee as I communicate with friends on my iPhone. Hypocrite.
More than Monday it is today ... Tuesday ... where it begins really sinking in. The weekend is over. Monday is a jolt to the system. A shock. We're in denial. The weekend can't be over. So we fuss, fume, and post memes about Mondays and the weekend we just lost.
Race season is now in full force ... Enduro World Series, DH World Cup, and then a host of local and regional enduro, DH, and cross country races. Whether you're a sponsored racer, privateer, or weekend shredder, many of you are now getting into race season mode as you dial in your routine. What to bring? How much? Sleeping arrangements. Food. Travel. Oh, and then there's your bike ... are you flying solo? Do you have a mechanic? Lots of questions as you tweak things from race to race and weekend to weekend.
How's your coffee game?
Loam Coffee is now two years old. A mere toddler. We've seen nothing but continued and sustained growth from the beginning and for that we're grateful for you. We're learning lots along the way. At the same time we're not in any rush. Even a quick glance over the media from this weekend's Sea Otter Classic revealed bike brands and other companies who we all love and support who've been around 20 ... 30 ... 40 years. We don't want to be a quick flash in the pan, but to continue the methodical planning and relentless (and mundane) work to build something that will last long after us.
