Sharing stories about coffee, stories, and stoke
I like to think of myself as a minimalist. In today's world that is a statement full of contradictions. I type this on my MacBook Pro while listening to my pop punk Spotify playlist while drinking a $3 cup of black coffee as I communicate with friends on my iPhone. Hypocrite.
More than Monday it is today ... Tuesday ... where it begins really sinking in. The weekend is over. Monday is a jolt to the system. A shock. We're in denial. The weekend can't be over. So we fuss, fume, and post memes about Mondays and the weekend we just lost.
Race season is now in full force ... Enduro World Series, DH World Cup, and then a host of local and regional enduro, DH, and cross country races. Whether you're a sponsored racer, privateer, or weekend shredder, many of you are now getting into race season mode as you dial in your routine. What to bring? How much? Sleeping arrangements. Food. Travel. Oh, and then there's your bike ... are you flying solo? Do you have a mechanic? Lots of questions as you tweak things from race to race and weekend to weekend.
How's your coffee game?
Loam Coffee is now two years old. A mere toddler. We've seen nothing but continued and sustained growth from the beginning and for that we're grateful for you. We're learning lots along the way. At the same time we're not in any rush. Even a quick glance over the media from this weekend's Sea Otter Classic revealed bike brands and other companies who we all love and support who've been around 20 ... 30 ... 40 years. We don't want to be a quick flash in the pan, but to continue the methodical planning and relentless (and mundane) work to build something that will last long after us.
Last week I ran into one of our loyal customers. He periodically orders 1-2 bags at a time and has done so over the past year. In the course of our conversation he paused and said, "My favorite cup of Loam Coffee ever was the Boondocker I had last May." Last May? I thought. What was different about the Boondocker back then versus the Boondocker now? Everything.
Everything around us in life reflects value systems. As I mentioned in a previous article I also moonlight as a professor. The common theme of what I teach revolves around cities whether gentrification, bikeability, community development, urban history, and so on. That might be odd admission particularly in the mountain biking world, but I love cities. I love BIG cities. But I also love the wilderness.
