Sharing stories and adventures about all things coffee, stories, and stoke
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oregon
Since the beginning, Loam Coffee has been attached to mountain biking and trails. Some of our earliest outings were serving coffee to volunteer trail builders here in the rainy Pacific Northwest. This past weekend, we linked up with a couple of other orgs for a day of free shuttles plus free coffee. The goal? Not only to get out and ride but also to raise funds for a local trail building and stewardship non-profit.
When it comes to mountain biking most of us are mere mortals. Our skills are so-so and probably A LOT better in our minds than in real life. We also feel the internal tension because we’re not all criss-crossing the globe on Instagram-worthy mountain bike expeditions (especially now). Or if we do they’re not as often as we’d like … or admit. So what do we do in the meantime?
Micro-adventures.
What is it that keeps us coming back into wilderness areas for more? We leave the supposed safety and comforts of our homes, our towns, our cities, and we plunge deep into the wild to pedal, explore, bikepack, or bomb down hills on shuttled runs. Why? Is it the insanity and sterility of living in the city that propels us outward? Is it boredom and the need to someway somehow put our lives ever so slightly in harm’s way? Whatever the reason, the wilderness calls.
Do we listen?
It's a lament felt by many who fall in the purview of the bike industry. We don't bike as much as we'd like ... or admit. As I've said before, although we're a coffee roasting company we actually identify and relate to the bike industry. The busier life and work gets one of the first things to go are extended road trips and mountain bike adventures. Sure, there are local road rides, gravel rides, and quick laps around the nearby bike park, but it is easy to get neck deep in the grind.
