Sharing stories and adventures about all things coffee, stories, and stoke
Viewing entries tagged
desert
I’m often asked to describe or define what the term “loam” means. Simply put, it is dirt. More technically, “Loam is a type of soil that’s got a lot going on: loam contains clay, sand, and decaying organic substances.“ That describes perfectly the soil we build trails and ride on here in the Pacific Northwest. But the Loam Coffee origin story began in a place not known for its rich soil … the Sonoran Desert. So, how did Loam Coffee come into being? Let me tell you a story …
We all have our origin stories. Each business has one too. I do know this: if it wasn’t for the countless hours spent out on the trail in the Sonoran Desert there would be no Loam Coffee.
One of the reasons why I rode a singlespeed for a decade was because I had grown to hate derailleurs. There is nothing worse than being out on a ride, whether a speedy commute to work, a trip to meet a friend at the coffee shop, or on a long climb while mountain biking up Syncline in the Columbia Gorge, and then hear those dreaded noises ... Clank! Pop! Pow! The sound of the derailleur in rebellion. With so many moving parts and a stretching cable it seems like we’re always tinkering with our derailleurs. Or there are those moments when a rock or log rips our beloved 11-speed derailleur clean off.
