Viewing entries tagged
brand identity

Is Loam Coffee a Lifestyle Brand or Coffee Roasting Company?

Comment

Is Loam Coffee a Lifestyle Brand or Coffee Roasting Company?

Every now and then, I receive questions about Loam Coffee as to who we are and what we’re about. Just yesterday, I met up with a couple of graphic designers, and I was sharing a bit about Loam Coffee. More than that, I mentioned that as a brand, I see ourselves more in the bike or outdoor industry than coffee which is probably odd to admit. Meaning, I see Loam Coffee as a lifestyle coffee brand within the bike industry.

Comment