Sharing stories and adventures about all things coffee, stories, and stoke
Viewing entries tagged
bike shop
Coffee is a great way to serve people and create community. Coffee shops and pubs are excellent places for nurturing relationships. Why? People linger over drinks as they meet with friends and colleagues to talk and share. What about bike shops? How about providing bike-oriented specialty coffee at your bike shop?
It has been an absolute blast rebuilding the Loam Coffee brand. Sure, updating the website and growing engagement and followers on social media is the easy part (and so much fun). That means more conversations and new relationships that turn into friendships. Adding new coffee offerings and merch is also thoroughly enjoyable. Rebooting the Loam Ambassador Program means more people are connected to the Loam Family. So what is next for Loam Coffee?
Let’s be honest … bike shops smell great. Those new tires, clothes, and gear give off an intoxicating smell. There’s probably something in those smells that triggers our brains to make irrational bike decisions. “No, I want 170mm of travel, not 130mm.” “Of course, upgrading to a carbon crankset makes sense.” However, another smell might be even more soul-stirring … coffee.
